Change the font style to a bold, condensed sans-serif with slightly rounded corners—think industrial yet approachable. Use all-caps for "BRING A SHOVEL" with tight letterspacing (tracking -20 to -40) to create a compact, impactful block. Apply a subtle heavy inner shadow (low opacity) to give slight depth without appearing embossed. For color, choose an off-white (#F3F3EF) on a deep charcoal background (#1E1E22). Ensure kerning pairs are adjusted for optical balance, particularly between A–S, G–H, and V–A. For print, set at 300 dpi and use vector outlines; for web, use CSS with font-weight: 700; letter-spacing: -0.03em; text-transform: uppercase; color: #F3F3EF; background-color: #1E1E22.